German Business Summit at Carleton College

October 9, 2017

As part of German Campus Weeks 2017, Carleton College is holding a business summit on October 10 with the theme “Germany – Making Choices.” TripleInk Managing Director Christa Tiefenbacher-Hudson will be one of the panelists and will discuss the importance of speaking German when doing business in Germany. “Research has shown that language is one of the defining factors of the customer experience,” says Tiefenbacher-Hudson. “If you want to sell your products, you must communicate in the language of your customer.”

About Carleton College

Carleton College is located in the historic river town of Northfield, Minnesota. Best known for its academic excellence and welcoming campus community, Carleton offers 32 majors and 16 concentrations in the arts, humanities, natural sciences and social sciences. The college is ranked #8 in National Liberal Arts Colleges.

About TripleInk

TripleInk is a multilingual marketing communications agency that works across languages, cultures and borders to provide insightful strategies, meaningful translations and effective transcreations to companies who want to reach US ethnic and international markets. With a multinational client services team in Minneapolis and a worldwide network of independent linguistic, creative, and technical communication professionals, TripleInk has a virtual global footprint. The agency produces materials in all media, from audio-visual and print to interactive. TripleInk is a division of Martin|Williams, Inc., a company of the Omnicom Group.

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