ST. JUDE MEDICAL

European product launch

Assignment

Assist with the launch of the world’s first leadless cardiac pacemaker, the Nanostim™. Our assignment included the adaptation of physician and patient brochures, clinician posters, catalog pages and videos as well as a dedicated product website for the European market.

Challenge

Creating compelling in-language materials to communicate the features and benefits of this highly innovative product, including the development of new technical terminology in the different target languages. Ensuring the consistent adaptation of the various launch campaign components and their completion within an aggressive launch schedule.

Solution

As a long-time provider of multilingual marketing communication and translation services to St. Jude Medical, our language teams possess a deep understanding of pacemaker technology and the associated medical procedures. Over the years, we have also built a rich translation database for our client which we were able to leverage for this launch. In addition, the good relationships we developed with St. Jude Medical’s in-country marketing teams ensured a smooth review process. The combination of human intelligence, relationships of trust, and an up-to-date translation management system enabled us to produce flawless in-language materials that supported the St. Jude Medical brand and contributed to instilling confidence in their new product.

Industry

Medical devices

Target markets/audiences

Physicians, hospital administrators, and patients in European markets

TripleInk services provided

  • Translation and digital production services
  • Audio-visual production services
  • Website localization

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