SEAWORLD

San Diego brochure

Assignment

Adapt the brochure, which serves as a guide to the park and its different attractions, for international visitors from Asia, Europe, and Latin America.

Challenge

Producing a vibrant adaptation of the highly creative English content used to describe the fantastical attractions and inventive rides.

Solution

We assigned our team of transcreation writers to create in-language expressions that matched the tone and style of the original English without being literal. This approach produced in-language content that was as fun and enticing as the English content and promoted the imaginative character of the SeaWorld brand.

Our experienced graphic artists handled the complex typesetting and layout to produce flawless, print-ready production files.

Industry

Travel & leisure

Target markets/audiences

Consumer audiences from Asia, Europe and Latin America

TripleInk services provided

Transcreation and production services

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