MAYO MEDICAL LABORATORIES

International marketing materials

Assignment

Adapt a wide range of medical marketing materials for international markets.

Challenge

Rendering in-language descriptions of highly advanced and innovative laboratory tests for often uncommon conditions, developed by Mayo Medical Laboratories, a leading medical research institution.

Solution

We assigned some of our most experienced medical translators to the Mayo account to research and develop meaningful adaptations of the scientific terminology and descriptions used in their marketing and sales materials and in their online catalog. Over the past years, we also built a rich scientific database for Mayo in our translation management system. This enables us to respond quickly when the client needs to produce time-sensitive information about new tests, for example, a test for the Zika virus.

Industry

Life sciences

Target markets/audiences

Physicians and laboratory managers in Asia, Europe and Latin America

TripleInk services provided

Medical translation and production services

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