MULTICULTURAL CONSULTING & CREATIVE SERVICES

Art direction & design

We bring a multicultural perspective to the development of creative strategies that connect your brand to other markets and cultures.

Working with art directors and designers from around the world, we are able to craft messages and create powerful images that resonate with diverse international and ethnic audiences. We draw inspiration from a bright palette of cultural iconography and a visual vocabulary that transcends borders.

In this creative process, we can partner with your creative team or work independently to produce a variety of materials, including:

  • Advertising for print, radio & TV
  • Collateral material
  • Direct mail
  • Interactive
  • Outdoor / out-of-home

Naming, branding & identity

Naming a product for global markets may seem like a daunting task. The name has to be memorable, reflect and transcend essential attributes of the product, and possess universal appeal. It has to be easy to pronounce in the key market languages and, of course, avoid negative connotations.

In addition, the process of naming has to take into consideration the linguistic and cultural differences in all the target markets.

By working with TripleInk on the naming and graphic identity of your products, you can ensure the worldwide acceptance and appeal of your product names as well as the associated icons and logo designs.

Our core identity competencies include:

  • Linguistic and cultural evaluation of product names
  • Name ideation
  • Graphic identity in different language scripts

Multicultural consulting

By pairing our in-house experts with our global network of consultants and their diverse areas of competence, we assemble multicultural panels to provide consulting services on a variety of topics, such as:

  • Branding and creative strategy
  • Cultural attitudes, norms and values
  • Creative and messaging concepts
Our Work

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+1 612-342-9800

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