We have developed a unique approach to multicultural marketing communications that we call the Six Degrees of Transcreation®. This proprietary methodology provides a set of criteria to evaluate and/or develop marketing communication strategies and individual promotional materials for diverse audiences, and to determine the degree of differentiation that is required. For the successful implementation of this model we may employ secondary market intelligence, traditional qualitative research, our own technique of cultural profiling, and a creative team with fluency in different cultures and languages.