TripleInk Multilingual Marketing Communications

In 1999, we launched CLUE, which stands for Cultural & Linguistic Understanding of Ethnicity©, as a database of information on multicultural marketing and communications. It provides our communication professionals with top line, up-to-date information on US ethnic and international markets and audiences, enabling them to better serve our clients and effectively reach their target markets.

For our clients, we created the CLUE Newsletter, an e-publication that deals with issues affecting and pertaining to Latinos, Asian-Americans as well as global audiences. From demographic, cultural and economic trends to the latest developments in banking or retail ethnic marketing, among others, our newsletter provides information you need to remain competitive in today's diverse and global economy. The newsletter is currently on hiatus. You can browse through past issues below:

2003

• Asian-Americans and Healthcare
• How Well Does Your Ad Travel?

2002

• Market Segmentation among Latinos
• Website Localization for Global Companies

2001

• Asian-American Markets in the US
• E-Marketing to US Hispanics
• Marketing Medical Products in the EU
• Census 2000 (Special Issue)
• Doing Business in Asia: Practices & Etiquette
• Ethnic Employee Relations and Communications
• Corporate Communications in a Global Marketplace

2000

• Realities of Retail
• Effective Outreach
• Hispanic Heritage Month
• Economic & Political Clout
• Financing Challenges & Home Ownership
• Hispanics and the Holidays

Note: The CLUE newsletter is delivered to you in PDF (Portable Document Format) and requires Adobe® Reader®.