Press Release Archive
CREO International Rebrands Itself as TripleInk
Thursday, June 24, 2004
CREO International unveiled its new identity, TripleInk, at the Medical Alley MedEdge International Conference and Trade Show at the Minneapolis Convention Center.
TripleInk was chosen as the new name because it better portrays the agency’s unique expertise in three distinct areas: Multicultural marketing communications, Hispanic communications and Translation. The use of the word “Ink” serves as a metaphor for putting written words and visuals to paper.
“The name TripleInk is unique and better expresses our role as a multilingual communications agency that provides three distinct services for companies who are doing business in culturally diverse and global markets,” said Christa Tiefenbacher-Hudson, CREO’s managing director.
“Only the name is changing,” said Tiefenbacher-Hudson. “TripleInk will continue to provide its clients with the same services and expertise as it did when we were CREO International.”
Among TripleInk clients are business-to-business and consumer products companies and their agencies. Working within a wide range of industries with diverse communication needs and target audiences, TripleInk has developed distinct approaches to support their clients’ global efforts. Employing a proprietary methodology called the Six Degrees of Transcreation®, TripleInk ’s multicultural marketing communications staff effectively develops creative expressions that connect their clients’ brands with the world.
By understanding the cultural and socioeconomic influences that shape the attitude and motivate the behavior of Hispanics, the TripleInk Latino team has successfully helped companies of all sizes tap into this fast-growing segment of the U.S. population. With production specialists versed in print, audiovisual and online media, and employing state-of-the-art software and equipment, the TripleInk Translation group provides the highest quality translation services in all major languages.
About TripleInk
TripleInk is a leading multilingual, multicultural communications agency based in Minneapolis. By integrating languages with strategic marketing and multicultural design, TripleInk has provided strategically driven creative solutions and practical multilingual communication tools to companies who want to reach international and U.S. ethnic markets since 1991. TripleInk’s client roster includes 3M, American Express, Anheuser Busch (for Momentum), Arizant Healthcare, Best Buy, Cargill, Hyatt Hotels (for Rapp Collins Worldwide), Manhattan Toy, Mentor Corporation, Northwest Airlines, Possis, Target Corporation, and others. The agency is an operating company of Martin|Williams, Inc., which is part of Omnicom.
To find out more about TripleInk, please contact Christa Tiefenbacher-Hudson, Managing Director, at 612.342.9790, or email us.