TripleInk has created a brochure to help Minnesota Latinos kick the habit. The work, written in Spanish for the Minnesota Partnership for Action Against Tobacco (MPAAT), helps educate Spanish-speaking Minnesotans about the dangers of smoking, promotes the benefits of quitting and motivates readers to call the organization’s helpline.Rather than translate the existing QUITPLAN collateral from English to Spanish, TripleInk redesigned the entire piece to make a better connection with the audience.
“Latinos were looking for a more compelling case about the dangers of smoking and wanted the factual support that wasn’t in the English version,” said Sandra Gengler, TripleInk’s Director of Client Services.
“The initial reaction to the piece has been extremely positive,” said Karl Nilsson, MPAAT’s Communication Specialist. “TripleInk worked with us to develop the tool we need to promote our helpline to Latinos and to help them quit smoking.”
MPAAT is distributing the brochure at Latino community events across Minnesota.
About TripleInk
TripleInk is a leading multilingual, multicultural communications agency based in Minneapolis. By integrating languages with strategic marketing and multicultural design, TripleInk has provided strategically driven creative solutions and practical multilingual communication tools to companies who want to reach international and U.S. ethnic markets since 1991. TripleInk’s client roster includes 3M, American Express, Anheuser Busch, Arizant Healthcare, Best Buy, Cargill, Hyatt Hotels (for Rapp Collins Worldwide), Manhattan Toy, Mentor Corporation, Northwest Airlines, Possis, Target Corporation, and others. The agency is an operating company of Martin|Williams, Inc., which is part of Omnicom.
About MPAAT
The Minnesota Partnership for Action Against Tobacco (MPAAT) is an independent, non-profit organization. Its mission is to reduce the harm that tobacco causes the people of Minnesota. MPAAT serves Minnesota through its grant-making program, individual stop-smoking services and statewide outreach activities. The organization is funded with three percent of the state’s tobacco settlement.
To find out more about TripleInk, please contact Christa Tiefenbacher-Hudson, Managing Director, at 612.342.9790, or email us.