Having worked at the intersection of translation and advertising for over 20 years, TripleInk co-founder and managing director, Christa Tiefenbacher-Hudson, was asked to contribute an article on the subject of translation and advertising for the November 2006 issue of MultiLingual magazine.MultiLingual is the leading industry magazine for Web site globalization, international software development and language technology. Published eight times a year plus an index/resource directory, it is read by more than 15,000 people in 60 countries who have technology-based multilingual needs.
A PDF reprint of the article is available here for download with permission of the publisher.
About TripleInk
TripleInk is a leading multilingual, multicultural communications agency based in Minneapolis. By integrating languages with strategic marketing and multicultural insight, TripleInk has provided strategically driven creative solutions and practical multilingual communication tools to clients who want to reach international and U.S. ethnic markets, including such companies as 3M, American Express, Anheuser Busch, Arizant Healthcare, AT&T, Cargill, Carlson Companies, Cingular, Daimler Chrysler, Hyatt Hotels, Manhattan Toy, Marvin Windows, Mentor Corporation, Northwest Airlines, Possis, St. Jude Medical, Target Corporation, The Scotts Company, and others. The range of work includes print and broadcast advertising, brochures and videos, instructional and promotional materials, packaging and labeling, and website localization. The agency is an operating company of Martin|Williams, Inc., which is part of Omnicom.
To find out more about TripleInk, please contact Christa Tiefenbacher-Hudson, Managing Director, at 612.342.9790, or email us.