Nancy Sánchez-Louwagie joined multilingual marketing communications agency TripleInk as a new Sr. Account Manager, responsible for Hispanic and US Ethnic client accounts.
Nancy is a native of Guatemala and also lived in Argentina and Mexico before settling in the United States. For the past eight years, she has worked on the client side at companies like US Bank, Ritrama and Lawson Software in various marketing roles. While working full-time, she also completed her Masters in Strategic Communications at the University of Minnesota, with a focus on ethnic marketing.
“With her strong interest in and natural affinity for Hispanic marketing, we thought Nancy would be a perfect fit to work on our multicultural business,” said Sandra Gengler, Director of Client Services. “We’re delighted that she thought so, too!”
Nancy will be the in-language/in-culture team leader responsible for Latino broadcast advertising and print projects for Payless ShoeSource as well as other TripleInk clients, including DDB, GMMB, and TCF Bank.
About TripleInk
TripleInk is a multilingual marketing communications agency that works across languages, cultures and borders to provide insightful strategies, meaningful translations and effective transcreations to companies who want to reach US ethnic and international markets. With a multinational client services team in Minneapolis and a worldwide network of independent creative, linguistic and technical communications professionals, TripleInk has a virtual global footprint. They produce materials in all media, from audio-visual and print to interactive. The agency is an operating company of Martin|Williams, Inc., which belongs to the Omnicom Group.
To find out more about TripleInk, please contact Christa Tiefenbacher-Hudson, Managing Director, at 612.342.9790, or email us.