Connecting with ethnic audiences in the United States
For hundreds of years, people from all over the world have come to America to realize a dream. While they need to function in a predominantly English-speaking environment, a company can better engage these consumers and earn their loyalty with a well-crafted and relevant message in their native language.
We do all this by developing effective communication strategies that are built on cultural awareness and a keen understanding of the mind-set of diverse ethnic communities. We have helped our clients reach a broad spectrum of ethnic audiences in the United States, from Arabic and Chinese to Russian and Spanish-speaking audiences.
Our Ethnic Communications experience includes:
- broadcast TV & radio
- brochures & catalogs
- direct mail
- in-store signage & POS materials
- interactive media
- print advertising
- promotional videos
- website adaptation